Social Media Marketing in India on the E & Y report

Ernst & Young brands are using social media in India explores how the 53-page report is released. The P & G, Cleartrip, Flipkart, including Microsoft and other organizations in India surveyed 48 social media savvy.

Report available from box.net to download a printable PDF copy or view online at Google Docs can see.
E & Y report here some of the key findings are:

Facebook, Twitter, YouTube and blogging attraction for customers in the most important platform for marketers. More than half of surveyed organizations or authorities and the following strong regular bloggers who engage with online influencers.
Others reported using it to highlight India's top brands use social media to build communities. She's updates instead prefer to post updates to Brand.
Social media savvy organizations on social media, nearly half of 1% -5% of their marketing budget expenditure survey, most social media INR 10 million below budget.
In India, the majority of social media marketing efforts are conducted by teams. Than PR or ad agencies use the standalone digital agencies.


Google Plus, Foursquare and Pinterest radar mainly on the Indian brands at least in the near future, Facebook and Twitter are their focus.